OUGD402 - Studio Brief 02 - Logos and Branding (Or Lack Of)

The main focus of this self branding project was to use the content of the zines themselves as a way of reflecting my personality and style, and not on creating a logo or a brand identity for myself. I also felt it would be inappropriate to create a brand name under which to advertise my work as my practice is still emerging and I am still unsure which areas I will go into over the next few years. However, the zines will still be used as a form of marketing tool and so it is important that my name included somewhere in the design. The most obvious choice was to simply stamp my name on the back of the tracing paper insert using the same rubber stamps as used throughout the rest of the zines.