OUHD502 - Studio Brief 01 - Shy Bairns #1 Social Media

As a collective that has its members based in multiple different cities across the UK, the most effective way to promote the project is through social media. A range of social media platforms, including Facebook, Twitter and Instagram were utilised throughout the production and promotion of Shy Bairns #1.

Over the course of the project, we gained 500 instagram followers, 175 twitter followers, and 275 facebook likes.

Shy Bairns Instagram account

Shy Bairns Twitter account

Shy Bairns Instagram account

Each of the platforms took on a different role during the project. The Instagram was exclusively used to post updates on production and promote the first issue. Both the Facebook and Twitter accounts were used to repost the Instagram content and also share a range of news articles, political posts and opportunities from other artists and institutions that were relevant to this project and the wider arts community. These social media pages were vital to the promotion and reach of the project as it began to find an audience, and by the time we reached the distribution phase of the project our posts were reaching an average of 300 people.