This year Bloomberg New Contemporaries are working with the design studio HATO to create the branding for the exhibition and the catalogue. HATO have developed a system that allows the selected artists to create a collaborative typeface that will inform the overall branding, and as selected artists, Shy Bairns was invited to participate.
HATO created a simple font tool that allowed artists to add and subtract weights to existing letterforms. The letters were presented through a range of words representing modern and historical contemporaries, from Picasso to the Kardashians.
This was an exciting, if indirect, opportunity to work with the HATO. I had previously contacted the design studio enquiring about an internship, but had no reply. Working with New Contemporaries could potentially open up further avenues of communication with HATO in regards to work experience of possible employment.