To aid in the promotion of the new issue, the utilisation of social media was crucial. There was a existing account created under the NEST name, however it had never been used in conjunction with the magazine. In order to create an effective social media presence I collaborated with L5 Graphic Design student Joe Turner. We discussed the format of the images that would be posted on the account and agreed that in order to create a connection between the Instagram and issue 10 of the magazine, the images would retain the same use of negative space. Within the square format, a minimum border of 5mm would be applied to the edges, and the featured image could be placed anywhere within this grid. The featured image could also be any size and orientation.
Grid for square format instagram photos
The instagram account was successful in extending the reach of the NEST brand, gaining over 250 followers and allowing NEST to promote both the upcoming issue and students from LCA who could not be featured in print.
