OUGD502 - Studio Brief 01 - NEST Issue 10 Tote Bags

During a discussion with the Student Union it was agreed that a range of branded merchandise could be produced and distributed at the launch event as a way of attracting new students to the event and creating a subtle form of promotion after the event had finished.

I wanted the design to represent the content of the issue, and so wanted to use one of the phrases from the introductory page of the new issue. Critiquing this ideas with peers, it was concluded that the final design should feature the phrase 'focus on the obvious' on one side and feature the NEST logo on the other, allowing people to have multiple option as to how they could wear the bag.

Front

Back

It was also suggested that to create an alternative product compared to the majority of tote bags that are sold or distributed at launch events, the tote bags should be made of black canvas with the designed printed in white ink.

Front

Back

A stock of 50 black tote bags were then ordered. Over the course of one afternoon I hand-printed the designs onto both sides, with help from L5 Graphic Design student Sophie Oldham. Once the ink had dried, each tote bag was pressed in a heat press to seal the design and prevent wear.