In preparation for the launch I cleared the exhibition space, hung the exhibition pieces and applied the vinyl was applied to the windows. Using the remained of the budget I had set aside for the launch, I also bought a range of drinks for the event.
The official launch night took place on 7th February. The event itself was hugely successful, with over 80 people attending. All of the tote bags were given away and roughly 120 magazines were distributed to the people attending. A photographer was also hired to photograph the launch, however unfortunately on the day they unable to attend the majority of the event and were only able to take a small selection of photographs on a polaroid camera, which produced a interesting physical documentation of the event. Many of the people attending also took photographs and I was able to share a lot of these on the NEST instagram account.