Thursday, February 9, 2017

OUGD502 - Studio Brief 02 - Interview 101

The purpose is to record a beneficial and informative interview:


STEP 1:
Contact your interviewee and give them a reason for your contact and why you chose them in particular.

STEP 2:
Arrange a mutual method of connection: in person, skype, email, telephone, or any other method that is acceptable.

STEP 3:
Make a list of what you want to get out of the interview and don't leave until you have an answer to all of your questions.

STEP 4:
Make sure everything is planned in accordance with deadlines so you have plenty of time to conduct an interview around both yours and your interviewees schedules .




Interview Advice:

Start slow, safe and personal - begin with questions that address the interviewee specifically

Coax, don't hammer - a soft style that coaxes can be revealing, newsworthy and give more useful answers

Make some questions open-ended - allows the interviewee to give more than what you have asked

Ask what you don't know - surprising answers can often be the best answers

Let them wander, but be careful - wandering can lead to a deeper conversation, but be mindful of time

The construction of the interview should be based on what you want to achieve from it.

Don't send advance questions - avoid if possible as the interviewee will only answer what you have asked and responses will be limited

View set questions as a guidelines - be open for the interview to reach unexpected territory

Be prepared - most often an interviewees response to a question will beg for a follow up and many times the follow up question will reveal more than the initial answer, so be prepared to go off script

Listen, really listen - re-approach topics that the interviewee appears passionate about and be careful not to revisit topics that the interviewee does not want to discuss

There are dumb questions - avoid repetition or obvious questions that have been answered before




Types of Questions:


Introducing questions - through these questions you introduce a topic

why did you...
can you tell me about...


Follow up questions - allows you to elaborate on certain points and gain more information

would you be able to clarify...
can we go back and talk more about...


Specifying questions - allows you to clarify facts of uncertain points

what happened when you said that...
what did he/she say next...


Indirect questions - you can ask these to get the interviewees true opinion

and what happened next...


Structuring questions - these move the interviewee on to the next subject



Interpreting questions

did you mean that...
moving on to...




Good leading questions:

Whats the best advice you've ever received?
Who inspires you and why?
What's the hardest lesson you've ever learned?
Describe a defining moment in your life?
What is your biggest accomplishment?
Do you have a personal motto?